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May 8th, 2008
Catalyst has just completed the 2008-09 Dayton Philharmonic Orchestra’s Subscription renewal marketing materials. On time and on budget, the campaign resulted in another year of subscription renewals. Even though the number of subscriptions has leveled over the past few years, we are happy that they have not fallen. Other orchestras across the U.S., such as Florida’s Symphony Orchestra (down 17%), and Broward Symphony Orchestra (down 48%), have seen decline in subscribers (The Miami Herald Media Company 5/11/08). With the entertainment dollar in a squeeze and dropping due to economic pressures, we are happy to report that Dayton is still investing in their rich 75-year history of classical music performances.