Catalyst Capital Partners is a top-level real estate development and investment company committed to building residential projects which are highly profitable for both our investors and the communities which we work in. Catalyst has developed multi-family real estate throughout many Southeastern markets, including Charlotte, Raleigh and Asheville, NC; Rock Hill, SC; and Nashville, TN.
Recently, Catalyst worked hard to better develop a refreshed brand voice, allowing us to consistently show our investors and our industry partners what benefits we can bring to a real estate development project. Continue reading to learn more about how we rebranded.
How We Built Our Brand
The decision to rebrand came after Catalyst had already been hard at work in the industry for several years. Premium multi-family real estate development and investment had always been our foremost focus, but we realized that we needed to modernize and solidify our brand voice to project a strong image to our existing investors and to appeal to new investors.
For our rebranding process, we worked together with The Brand Collective, a brand development and marketing agency based in Miami, FL. Our efforts to redevelop our brand began with the logo. We felt that Catalyst’s original logo looked dated, and we wanted to modernize it for the 2020s. From there, we continued to build our brand voice so as to portray ourselves exactly as we want to be viewed in the real estate industry.
Consistency was key to our rebanding mission. We needed to make sure that we always used the same style and the same tone in every email we sent and every business card we handed out. To this end, we updated our letterhead, our email signature, our business cards and our social graphics to have a unique look that ties back to our familiar brand. We wanted to call attention to the multi-family projects we had already created, and to elevate our brand to a more prestigious look and feel that we hope will attract more investors and lead to more successes going forward.
The final and most important step was giving the Catalyst website a full makeover. With the aid of The Brand Collective, we were able to update our website to reflect our new brand. We also made our website as easily accessible as possible, with many calls to action for our investors. This new website launched on 10/04/2022.
Invest With Catalyst Today
If you’re interested in investment opportunities in multi-family real estate, our team would love to hear from you. Contact Catalyst Capital Partners today if you’d like to invest in multi-family real estate properties in the Southeastern United States!